We wanted to send out a quick note to thank you all for your part in the continued success of Tiatt.
We wouldn’t be here without your constant support and belief in what we do.
Tiatt was started with the idea that strategic marketing strategy can be used to generate purpose and results, that certain elements can be instrumental in achieving a marketing goal, and establishing a reliable connection between all of us.
Owning a startup business requires you to wear many hats, forces you to think on your feet, be smart about your decisions, and wiser with each passing day. It’s a lot of responsibility, dedication, and work. But it’s also a lot of freedom, the ability to challenge your view of success, and the demand to do things right.
We are proud to announce that we are three years old today and still going strong. We are looking forward to what the future holds with bright eyes and in full anticipation that it will be amazing.
While we’re not having a formal celebration this year (due to the global pandemic & lockdown), we ask that you all think of us tonight when you raise your glass and that you celebrate your abilities to dream something bigger than where you are, to take risks because you know there is something more, and to stand behind what you want in business as well as in life.
Here’s a hearty “cheers!” to the first three years and the many more to come.
Why Digital Marketing Is The Need Of The Hour For Indian Businesses
There are over four hundred million internet users in the Indian subcontinent currently. The number isn’t going to decrease any time soon, and will only continue to expand. So, for a business owner, it should be clear that digital marketing is a fruit, ripe for picking. If the information given above doesn’t attract you, then the next one surely will. Researchers state that the number of internet users in India will pass the seven hundred million-mark in the next year. With such a humongous number in place, opportunities will rise undoubtedly. Marketing via digital means will be the need of the hour for businesses in India.
- Extensive reach: An innovative product does create a buzz in the market with its arrival. However, only a class-apart entrepreneurial marketing strategy can create the real potential of a business. An SEO Agency proves to be the shot in the arm when it is about building a brand from scratch. An all-encompassing digital marketing initiative includes email marketing, social media campaigns, as well as ads on mobile. You know how much of an impact the advent of the smartphone had in India. A massive group of consumers relies heavily on the internet and smartphones for purchasing products.
- Low expenditures for operating: India is the home of a significant number of small and medium enterprises. As a result, budget constraints have always been an issue. Things start to appear difficult when it comes to deploying aggressive marketing approaches. With an effectively targeted and properly planned campaign from SEO Agencies, you will incur much lower costs than traditional marketing.
- Highly traceable: The measurement of the effectiveness and accuracy of conventional marketing is a daunting task. On the other hand, you can track digital marketing strategies with web analytics solutions and other internet-based tools. You can also seek the support of a Digital Marketing Agency. The means will feed you comprehensive information regarding the behavior of customers. After all, it is vital for you to know what the customer does after seeing your advertisement. Since you have this visibility, you can make quick amendments to the strategies to get better results.
- Perfectly customizable: You must notify your customers with customized, targeted offers based on their purchasing behavior. While it won’t increase your revenue, it can win the heart of the client. Digital Marketing Agencies not only gain you clients but also aid you in retaining them. The loyal customers are the ones who keep your business alive. With time the number of consumers will increase. When that happens, you can filter and change your marketing strategy.
- Conversion rates go high: There is coherence in digital marketing where customers can finish their purchases with a few clicks. This ease-of-use leads to higher conversion rates. Traditional marketing doesn’t bring in this benefit because they involve multiple steps. The customers of today are as busy as the business owners so that they won’t wait.
- Government is backing it up: Yes, the current Indian government is trying to introduce digitalization to the people. It is the effort of the ruling party to transform the entire ecosystem of India’s information technology. It is a vision which is going to change India in every way. It is also going to alter the way Indian business owners provide products and services. So, by turning towards digital marketing, you’re going to help the nation.
Embrace the changes
There was a time when you consulted your neighbors whenever you tried a new recipe. Today, you resort to the best video tube available on the internet. Since the change seeped down to the grass-root levels, you can’t choose to ignore it any longer. You already know how beneficial it can be for you. You can provide your services or sell your products with much more ease thanks to the internet. Therefore, you have to embrace the changes because digital marketing in India is the need of the hour.
Why do you need to hire a responsive website development company?
Right now, the most significant thing is a website’s responsive design. But, if in case you are someone who does not design, this term may not mean anything to you. Are you wondering what that means at all? If yes, then you must know that the responsive design of the web means making the websites getting adapted to a visitor view port’s size. The goal requires different rendering of the content depending on the device’s screen size. The primary advantage of the responsive design of the website means that sites can quickly load without any distortions.
You need to get in touch with a responsive website design company that provides responsive designs for the website. It makes the site mobile-friendly and improves the way it looks on the devices. Also, customers both on the small and large screens are hooked on it. Visitors invest a lot of time on the site, and that helps to improve the search engine’s rankings. Read on if you want to know as to why the responsive designs are essential to the website of the company.
No doing extra work
Responsive designs mean putting together a website so that there can be automatic scaling of elements and contents to match the size of the screen. It keeps the images from getting more substantial than the width of the screen as well as presents visitors on the mobile devices from committing to any extra tasks to read the continent. When you hire a responsive website development company, you avoid unnecessary panning, zooming, scrolling, and resizing with non-optimized sites. With responsive designs, there is no need for designing a dedicated website for the mobile, especially for smartphone users.
Designing just a single website
With the help of a responsive web design company, there is no need for designing various websites for different sizes of screens. You can easily create a single site that can scale down and up for automatically matching the device.
When you possess a website that has responsive designs, you can make changes on at least two sites. You need to worry about making changes on these websites as the models are flexible. Flexibility is one of the hugest advantages when you tweak quick designs and fix a typo. All that needs to be done have to be done only once.
- Improved experience of the user
The experience of a user is crucial to the owners of a website. You will want people to appreciate your site, and you want that to use it easily. With a responsive design, users are convinced for coming back. You no more have to worry about pictures taking forever to begin loading or wrong resolution pictures. The company no more appears unprofessional to any user who lands on your website.
Maintenance of separate toes for the non-mobile and mobile audiences can get expensive. By using responsive designs, you can make money savings by cost elimination by paying for the mobile site. You will have to invest in a single configuration of the site for appealing the devices and visitors. Responsiveness has made a website mobile-friendly. It has become the ranking factor in the algorithms of the search engines. It will appeal to the devices and visitors.
- Management ease
Most of the businesses, especially the smaller ones, do not have time for refreshing and updating the way the website looks. But, instead of hiring designers for handling each aspect of the website, the responsive design permits one to make individual changes easily and quickly. Additionally, with a single site, other marketing elements can be managed easily.
- SEO gains
SEO or optimization of the search engine is one of the strategies used by companies for boosting themselves, in the rankings of Google’s search pages. The closer one gets to the top, and better are chances for finding potential customers. Responsive designs help with SEO because search engines give preferences to mobile-friendly websites. In combination with various SEO factors, responsiveness helps to provide the most significant boost in the results of search engines.
- Lower rates of bounces
An optimized and responsive mobile site provides a better experience to the users for a visitor. Therefore, it is quite likely that they are going to stick around for more extended periods while exploring the site’s different areas.
How To Stand Out From The Crowd As A Digital Marketing Agency
The popularity of digital marketing is increasing every day. As a result, it can be difficult to set your business apart from the rest. Then again, separating your organization from the rest is mandatory. Otherwise, you won’t be able to attract new clients. It isn’t uncommon for you to find yourself between a rock and a hard place. It happens when you’re trying to show everyone what you’re worth. It can also happen to a new company which began providing services recently and is looking for a client base. For all such organizations, here are a few strategies that can prove helpful. With the following, you should be able to improve visibility and popularity.
- Resort to content marketing
The best way to stand out is by sticking to the old-school content marketing. However, to be an excellent SEO Agency, you need to avoid being stereotypical. Your competitors are probably already working on the most popular topics. Your material needs to be different from what is already out there. You can do it by creating contents tailored to your business. You must learn about the market you’re catering to and then identify the target audience. You should also look into your competitors and learn from them. You have to offer something different to the clients which they won’t get anywhere else. It will be great to get yourself into a niche industry because it can make your business different.
- Pitch engagingly
The way you pitch your sales will create the first impression on the customer about your business. It is important for you to spend some time working in this area. Then again, you need to keep one eye on your competitors’ pitches too. It will ensure that you can be different from your rivals. While creating the tone, you have to figure out the necessities of your clients. You have to incorporate a solution into your slogans to get the most attention. You must create an all-encompassing and detailed plan to ensure success. You will be providing that same pitch in various formats, like emails, social media, or in person. The pitch should not only attract the clients but also retain them.
- Add data
Whatever your goals may be, you need to make sure that you display data. It will make a client believe that you’re a credible expert of the subject matter. If your rival isn’t focusing on credibility, then you should pay more attention and provide data. It is an excellent way for SEO Agencies to show off their reliability. You should incorporate marketing data into the pitch, the content, and any other appropriate place. If you display data, your clients will be able to contemplate the working process of your strategies. It is crucial for you to share data that is accessible and relevant. After all, you don’t want to alienate any potential client with overwhelming numbers.
- Become old-fashioned
For a Digital Marketing Agency, old-school advertising is perfect. You can stick to printed advertisements, go online, or attend events. You can also provide an existing client with an incentive to network for you. It is necessary for you to be creative about networking your business. You should never forget that you have a lot of rivals and competitors. Therefore, you can’t go slack about advertising. You will get in touch with lots of people, so make sure that you follow up with them all. It is possible that you won’t receive a lot of responses. The number of people who sign up to be clients will also be quite less. Therefore, you have to follow up on whatever leads you achieve. You shouldn’t let SEO slip out of your mind either.
- Leveraging the prices
Only when everything else fails, you should leverage your charges to differentiate yourself from competitors. Researching is mandatory here as well because you have to know what they’re quoting against their services. Digital Marketing Agencies don’t have to be dirt-cheap but different. However, when all other routes shut down, you have to stick to what you have. You can consider offering services in bundles at a discounted rate. Or you can choose to offer a money-back guarantee. Performance-based pricing is yet another excellent idea. Finally, you can be entirely transparent about your prices. You can post them on social media or your website.
If you are sitting with your job on the desk and imagining all kinds of creative ways to say that you want to quit because you have had it, all these years, you may have put in your hours, to do hard work and may have learned to code. It is now time to reap rewards of the hard work that you have done all these years. It is time to take action.
Major Freelancing benefits
There are some significant benefits of freelance for website development, and that involves a better life-work balance which tops the list. Also, when you are a freelance web developer, you can work the entire morning or night and be your boss. One has the complete freedom to select the hours of working/ pay rate/ clients. For a criminally low budget, you can say “no thanks.” Furthermore, you have the option to work on exciting projects, opportunities, clients, and there shall be no monotony at all. Each month can bring in a multitude of work.
Time to join the movement of freelance
Finding the niche
Do you want to stand distinctly amidst a crowd of people? You must enroll for a course of web development and upgrade the skills. While it feels fantastic to be a great programmer, but you can have a higher value when you are an expert. When you become the solution to a given set of issues, it can be crucial to freelance for website development.
Advertising the skills
Advertising your skills helps you make a name, and you will be able to say that your niche or sought-after area is this. It is crucial to pay attention to the skills and staying on the top of the current trends. If you are uncertain about what is the hot thing in the market at the moment, focus on driving forces and principles that are behind the new technologies.
After you have found your niche, it is time to develop. One of the best places to begin is the website’s portfolio. The portfolio shall display skills and for the potential clients, will make for an easier reference. After the building, the collection, build your ideas. You must make the most of opportunities to boost the personal brand by developing new ideas, exhibiting the technical chops, and practicing the niche skill. Portfolio in this regard shall be the window of your shop. Hence, make sure that the contents inside are representing the best work of yours.
Building the personal brand
A bit of hustling is all you need. Getting the name out and that too as a talented expert can get tough. But, when you want the freelance lifestyle, keep hustling for it. Without making any investment, you can get known. All you have to do is showcase your work, build the network, blog, and teach just like an expert. It is crucial to talk to people both offline and online. By keeping the goals simple, ensure your visibility.
You cannot become a freelancer for web development by just knowing the coding skills. It is about turning out to become the customer care head, person of sales, and project manager. One may not have a lot of experience in such areas, but these are significant for the freelancing career’s success. All of these hint at you getting organized. Search engines have infinite ranges of management apps and calendars.
Build up the experience one project at a time
Now when you have got the in-demand skill under your belt and one of the slickest websites, you have to indulge in real projects. These projects will be shown to potential clients. Remember, it is a big curve of learning, and while you are finding your feet, experience matters. By assisting people, you can find a firm grounding and of course your feet.
Important steps to incorporate for an efficient e-commerce website development:-
The industry of eCommerce has witnessed exponential growth in the past few years, and even though there were bumps in between, it continued to bounce back. This trend will continue as expected, and this industry is being assumed to hit at least eighty billion dollars. E-commerce is thus beautiful to retailers and Indian entrepreneurs. With e-commerce sites, there is relative ease to begin and set operations up for e-commerce businesses. This signifies that you are seeing the birth of new websites of e-commerce each day.
Steps required for developing an eCommerce website
A successful business on the e-commerce site is not only about possessing a fantastic idea and being at the best place during the right time. Yes, these things do matter, but without the focused and hard work, and a detailed plan of business, you cannot get your enterprise off the ground. The following steps mentioned below will break down the e-commerce website development process into some significant strides. Each of them is filled with detail besides tips for fully understanding the process and getting it to bang on.
- Identify the service/ product as well as the customer
Niche businesses are witnessing the advantages of turning up online, now that the processes of e-commerce businesses are getting established. Indeed, one can find the portals of e-commerce for all kinds of companies today. Right from portals for construction materials, craft supplies, beauty products, medical equipment, and school uniform. An e-commerce website development Mumbai involves identifying those products that you want to sell. You must consider the product’s price, incidental costs, product availability, and sale enthusiasm.
- Knowing the e-commerce customer
Any enterprise must comprehend the customer is that they can easily reach out of her/him in the best fashion. One of the ways to ascertain that is customer evaluation of the competitors. Some of the parameters for e-commerce website development Mumbai involve establishing the demographic that is education, income level, age-group, and gender. For identification, you can tap the social media for identifying people in showing interest in the offering/brand through “follows” and “likes.” Interact with the customers through reviews, suggestions, and feedback for better understanding the profiles.
- Integration, database compatibility, CRM and ERP
If you possess a business already and are willing to make online expansions, you have a database and pre-existing systems. You must ascertain a platform’s compatibility with existing systems by your side and have the ability for integrating them. Imagine shifting data that you built or are concurrently working with, to a new order. For ensuring easier integration and preventing downtime during the phase of transition, choose compatible platforms. You are probably going to need the professionals for assistance, and it is going to be worth the time and money spent on creating a stable store online.
- Scope for customization of e-commerce sites
Even Magento that is a full-featured platform that may suit a business’s needs or, you can require a web store additional capabilities. Moreover, every company has multiple conditions, and platforms need to support all these. Some of the clients may have unique needs as booksellers. Thus the developers created restricted catalogs additionally on the e-commerce websites. It is here where the visitors can view listings but not make a book purchase. Similarly, an e-commerce website for groceries requires capabilities for listing the variants of size and products.
- Integration of the payment gateway
A serious challenge that most e-commerce enterprises In India face is online payments discomfort. So, you must include options of traditional payment like regular options of payments and COD (cash-on-delivery). The daily options of payment include net banking, payments through debit, and credit cards. It is thus vital to present possibilities of payment wallet links. Your platform of e-commerce has to support all these capabilities. If you are seeking international expansion for catering to customers from multiple countries, you can incorporate different options of currencies.
- A strong backend
A secure backend supports a great website of online commerce for easy-to-use and organized admin experience. A platform of high-quality provides admin features like multiple logins by admins, taking order stocks and inventory changes, and the list goes on.
- E-commerce marketing
You must consider the tools of marketing that an e-commerce platform offers. Some of them integrate with promotion tools, websites of social media, and the analytic tools.
Digital Marketing Tips for Startups in Early Stages
It is natural for a startup business to be lacking funds during the bootstrapping stage. If you’re one such business owner, then you’re experiencing it already. One of your crucial goals is to woo investors. By doing so, you can market your products and services and grow your business. For you to justify your reach, you need the support of an SEO Agency. You shouldn’t worry, because there are good ones which quote affordable prices, even for startups. You can’t neglect the fact that digital presence can make or break your company. Here are a few ways for you to leverage social media and digital marketing to expand your business.
- Create real fans: The professionals of SEO Agencies say that social media is a great channel to raise the voice of your brand. However, everything is available on the internet today, even fake likes and followers. Without any marketing or sales, you can have twenty thousand followers or likers on social media platforms. If you want your business to thrive and grow, then you must avoid spending money on fake likes and followers. With fake followers, even the best of your posts will go unnoticed. Social media platforms serve as an advertising zone for people who follow your page. With counterfeit followers, there will be no engagement. The platforms won’t spread the post to the next batch, which will lower the reach for subsequent posts as well.
- Focusing on targets: When you start your first business, it is evident for you to try and reach everyone present out there. It is a natural phenomenon caused by the excitement of your venture. You shouldn’t let your excitement overwhelm your rational thoughts. You have to focus all your attention towards the targeted audience. They are the ones who will likely give you the business you seek. You have to narrow down the market based on your niche; otherwise, you will be wasting your time and energy. For instance, you’re someone who is selling stationery products. You market to an all-encompassing audience and begin trading. However, if you target a specific group, you would experience more sales than an all-encompassing one. It is perfectly wise to segment the customers based on age, gender, region, etc. Your attention, in the beginning, should be to achieve all the short term goals.
- Engaging the audience: A professional of a Digital Marketing Agency says that your marketing tricks should be indiscernible. No one should ever be able to recognize that you’re actually marketing your business. It isn’t always necessary for you to create business-centric posts. To engage your audience should be your priority. You can run a couple of contests for the customers where they can win a few giveaways. Or you can also conduct a question and answer session. You may also consider tagging relevant people with curated content and convey info using infographics. Profound marketers know that visual communications play a significant role in engaging the audience.
- Contents still acquire the throne: No one can deny the fact that materials on a webpage can engage the audience, even now. However, a lot of business owners undermine this fact these days. You shouldn’t do the same and stick to Digital Marketing Agencies for content development. You can do the task by yourself too. You must know about everything relevant to your industry. You have to recognize the target market of your business. You also need to segregate the existing customers you have. Finally, you have to depend on a content strategy and follow it consistently to engage the audience.
To end it
It isn’t always about explaining the features of your products and their benefits. It is the client whom you have to gratify. You must demonstrate to the customers what they can gain by using your services and products. A content which is full of material but isn’t sending out a clear message, it won’t attract customers. You must formulate substances which will contain unadulterated knowledge. Content is what makes a prospect search for a specific service provider.
Why you need an affordable website development instead of a cheap one?
Have you been looking for a cheaper company of website design? The website’s cost varies from one agency to another. A site developing company that is cheap is going to do less functional and more harm to your enterprise. That is because there is a thin line which exists between affordable and cheap. A few common reasons that make you hunt for a more competitive agency of web design are the fact you may be on a limited budget or are relying on social media for the sale of the products. Here is why you need to seek high-quality, affordable design of websites.
Reputed agencies understand your website needs
You may be thinking at the back of your head that affordable and quality services of website design do not exist. Well, you will be pleasantly surprised as they so. It is just that they do not advertise themselves by claiming that they offer cheap services. An affordable website development company comprehends your organizations and will tell you about the kind of website you exactly need. They will let you know about the budget as well.
They will not charge you more
When you invest in the best affordable website development company, your money does not go waste. If you happen to be a small enterprise, you certainly do not need the functionality of an enterprise-level. On the other hand, if you are one big company, then you need to have a website that can compete with others in the international market. A beauty or fashion product site requires focusing more on the visuals than the website of a local municipality.
They offer custom pricing options
Not many are aware, but website design packages that are pre-set are often costlier ones. They may burn a hole in your pocket compared to what customized options of price can do. Packages may include feature costs that site does not even need. An affordable website development agency will always provide personalized opportunities for price.
Problems that you will face when you opt for “cheap” design of the website
You already know that some of the companies are capable of building your website at a cheap rate that is way cheaper than others. However, you may have to face a list of problems if you choose “cheap” over affordable and here they are.
Low-quality sites can lead to a loss of customers
A website has a profound function, and that is much more than the way it looks. For instance, if the site has poor UX, there will not be any conversion of potential customers. Also, if the internal structure lacks SEO-friendliness, you can have an adamant time finding new visitors.
The website is not going to stand out from the rest
If you are choosing to build your site on pre-set templates, then it may appear just like any other website present on the internet. Generic websites have an ineffective presence online and are also dull; your site must be unique and must possess a distinctive image of the brand.
Cheap Websites usually lack scalability and performance
When websites are reasonable, they require the optimization for performing. Unskilled developers build them, and the sites suffer from the weak structure of code. As your time goes on, you will find things extremely troublesome as it will get challenging to add newer features to the site. You can see the website bloated with codes that have been patched up. The cost to maintain the site is going to cost a lot in the times to come.
You are risking a security breach
Cheap designers of websites will fail or disregard to adhere to the best practices of security. As an outcome of this, you may experience losing control of the site and security breaches, when the website gets hacked, it is going to tarnish the business’s brand image, but for the e-commerce sites, it can get catastrophic.
Getting after-sales support can get challenging
After selling the website to you for a little amount of money, cheap companies of web design do not feel any responsibility. Hence, they cannot assist you with problems that you get to face with regards to the website. Poor support after-sales is quite common in companies. You may leave bad reviews about their services, but they do not bother with their lousy brand image.
Reasons why users across India are crushing over WordPress website development India
An entrepreneur wanted to create a website online but was pressed for the budget. Hence, the company contacted a few companies that dealt with the development of websites locally and receives quotes. These quotes were in the range of thirty-seven thousand and above five lacs in Rupees. It is then that someone suggested them to opt for the WordPress website and they hired someone forgetting their website live for the first time. They got an incredible-looking webpage with all sorts of features that they needed, all under thirty-five thousand rupees. Doesn’t that sound great? WordPress is indeed one of the most exceptional CMS solutions to build websites.
Reasons why millions of site owners love it and the benefits it offers
It is free of cost
Most of you love things that are free of cost, don’t you? WordPress is one of the open sources in nature, and it is free of charge. Anyone out there can easily download it, and the website building can begin from scratch. You do not have to pay the hefty fee as a license, and can still get cost-effective solution of wordpress development company in Mumbai. This will help in the growth of the business. Without burning a hole in the pocket or breaking the bank, you have a website right before you.
Plugins and more plugins
If you desire the functionality of the website store, you can easily install the plugins for building the website to complete perfection. WordPress possesses paid and free plugins that help users for adding functionalities to the site. Check out the plugin database for plugins, and with the help of WordPress website development India, you can install the best one matching your requirements.
WordPress has a broad developer community that provides support when you are stuck up with WordPress development in Mumbai. Knowledgeable and passionate people like business owners, developers, and designers can guide one with the development of a WordPress website if you are facing any issues during construction. Combined efforts from professional experts make WordPress one of the loved platforms by most users worldwide.
Especially for the non-techies
Most of the users need easy ways to customize their websites so that they can self manage. One of the right solutions for them has to be WordPress. With a flexible and intuitive system of content management, those that are non-techies can manage functionalities and site features from the panel of the admin. You may require assistance with plugins and theme customization, and thus, a great idea would be to hire the WordPress developers.
Give a unique and fresh look to the website with themes
Do you aspire to give a unique and new look to the website of yours? The ideas of WordPress come in a variety of styles and designs. You must choose a prominent item for making the site look excellent. Some people may believe that WordPress is suitable only for locations of the blogs, but that is not at all an accurate notion. E-commerce websites and highly-functional sites can easily be created using the platform. You have to select the best theme and begin.
No DIY builders but a WordPress development company
Some users think that they can utilize the services of DIY builders for creating their website. But, WordPress development weighs more in comparison to the DIY builders. That is because such builders have certain limitations and the work may be stuck when you want to add in extra functionalities. WordPress, on the other hand, is one of the unique tools of development that you can personalize in a manner you desire. All you require is an efficient company for WordPress development and discuss all your requirements.
The most reliable platform to build websites online has to be WordPress. An expert company of WordPress development can help you in getting secure websites that cannot be easily hacked. So if you want to create highly reliable online sites, look no further than WordPress.
Possesses the advantage of SEO
Not many people are aware WordPress has maximum SEO friendliness. This means that the website can secure higher ranks on Google and the other engines of search. Installing the plugin of SEO helps you get increased visibility and better rankings. No matter what, you get a unique advantage of the platform.
Questions To Ask Before Hiring A Digital Marketing Company
If you think of the world as a big engine, then technology is the fuel that is powering it. Most businesses of today allocate their budget towards everything that is digital. There are several good reasons behind a business organization for doing so. Digital marketing lets companies of all sizes hyper-target their audience, improve ROI, and track important KPIs. Whatever be the size of your business, if you shift from traditional to digital then you’re making a sound investment. You may even consider outsourcing the work to an SEO Agency. Here are some questions that you should ask your digital marketing company.
- Which KPIs measured: KPI is the shortened version for Key Performance Indicators. These are the measurable elements of any marketing campaign. These are what allow you to see the competency of the marketing strategy applied. They also ascertain whether or not you require improvements. The reputable SEO Agencies know how to measure your company’s KPIs based on the unique requirements of your business. Your service provider should measure traffic, traffic sources, conversions, and the costs and revenue per lead.
- The experience: The next thing that you must ask the Digital Marketing Agency is the time they spent in the business. Technology is allowing almost everyone to start a business if they have a computer. As a result, new organizations are popping up every day. You have to vet their agency to know whether they can market your business correctly or not. Understandably, a new agency will be more prone to making mistakes than an old one. However, you may take the risk if the price they quote is low enough. It is entirely up to you since financial matters depend on one’s personal preferences. Hiring an inexperienced organization can lead to unfavorable conditions in future.
- The account handlers: You need to inquire about the people who will be handling your business’s accounts. It may sound like a silly question, but you can’t neglect it. Many digital marketing companies claim a lot but can’t deliver. They keep on touting their abilities about bringing in new customers but don’t do the work. Outsourcing a few things can be beneficial to save money and time for both the marketing company and the client. However, outsourcing too much of the work can lead to adverse effects on marketing campaigns. Outsourcing will lead to more emphasis on cost than quality.
- Reporting the results: The fourth question to ask the Digital Marketing Agencies is about the processes they follow when reporting results. Measurements of the outcomes is crucial to any marketing campaign, particularly digital marketing. The digital aspect of digital marketing makes it reasonably easy to track success rates. You should create a list of potential agencies and then conduct your research. If you opt for a massive campaign, then you need to get monthly reports that track overall growth, milestones, and the KPIs. For a small one, constant communication between you and the agency about the performance will be feasible.
- Expected results in half-a-year: Even if the question is slightly tricky to answer, you shouldn’t fumble while asking it. Yes, the truth is that it is difficult for a marketing agency to estimate the results with a new client. It takes time for the digital marketing company to understand your industry, the working tests, and the competitive landscape. Most companies will make promises and guarantees of excellent results. However, it is essential that you discern whether or not they’re just making noise. If a company is unsure of the results then there is a possibility that you’re dealing with the right one.
Ease it up
Digitization is ruling the world of today, even if it is in its nascent stage. Digitization is influencing every aspect of the lives of people. You are continually figuring out ways to make your life a bit easier than it was yesterday. Digitization is helping you achieve that end. With digital marketing, everything gets better for your business. Then again, you can’t rush when the decision is a significant one. Digital marketing can change your business from the inside out. That is why it is crucial for you to analyze the purposefulness of an agency before you hire.