Ahrefs is a popular SEO tool used by many digital marketers to track website rankings, analyze backlinks, and conduct keyword research. In this article, we’ll delve deeper into what Ahrefs is, how it works, and how you can use it to improve your website’s SEO.
What is Ahrefs?
Ahrefs is an all-in-one SEO tool that provides a wide range of features to help website owners improve their online visibility. It was founded in 2010 and has since become one of the most popular SEO tools in the market.
How does Ahrefs work?
It works by crawling the web and collecting data about websites and their backlinks.
When you enter a website into Ahrefs, it will show you a range of information, including the number of backlinks, referring domains, organic search traffic, and top organic keywords.
You can also use Ahrefs to perform keyword research by entering a seed keyword and getting a list of related keywords, along with their search volume, keyword difficulty score, and other metrics.
One of the most powerful features of Ahrefs is its ability to analyze backlinks. You can use it to see which websites are linking to your competitors and which pages on your own site have the most backlinks. This information can be used to help you identify link building opportunities and develop a link building strategy.
How does Ahrefs Guide SEO?
Ahrefs uses web crawlers to collect and analyze data on websites, allowing users to gain insights into their own website’s performance and that of their competitors. The tool offers a variety of features including:
- Site Explorer: allows users to see the organic search traffic, backlinks, and organic search keywords of any website.
- Keyword Explorer: helps users find high-ranking keywords for their website.
- Content Explorer: helps users find popular content in their industry.
- Rank Tracker: tracks the ranking of a website’s keywords over time.
- Site Audit: scans a website for technical and SEO issues that may be affecting its ranking.
How can you use Ahrefs to improve your website’s SEO?
Ahrefs offers a range of features that can help website owners improve their website’s SEO. Here are some ways you can use Ahrefs to improve your website’s SEO:
- Conduct keyword research
Ahrefs’ Keyword Explorer allows users to find high-ranking keywords in their industry. By identifying keywords with a high search volume and low competition, website owners can optimize their content to rank higher in search results.
- Analyze competitors’ backlinks
Ahrefs’ Site Explorer feature allows users to analyze their competitors’ backlinks. By identifying which websites are linking to their competitors, website owners can develop a strategy to acquire similar backlinks.
- Monitor website ranking
Ahrefs’ Rank Tracker feature allows users to track their website’s ranking for specific keywords over time. By monitoring changes in ranking, website owners can make adjustments to their SEO strategy to improve their ranking.
- Identify technical and SEO issues
Ahrefs’ Site Audit feature scans a website for technical and SEO issues that may be affecting its ranking. By identifying and fixing these issues, website owners can improve their website’s overall SEO.
Ahrefs Pricing in India
When it comes to Ahrefs pricing, it’s essential to know that the tool offers various pricing plans, and the cost can vary depending on your specific needs. If you’re based in India, it’s important to note that Ahrefs pricing is in US dollars. However, you can still subscribe to any of the pricing plans using Indian Rupees, and the conversion will be done automatically at the prevailing exchange rate. This means that the actual cost of each plan in Indian Rupees will vary depending on the exchange rate at the time of subscription.
Ahrefs currently offers four pricing plans as packages: Lite, Standard, Advanced, and Agency. The Lite plan costs $99 per month and provides access to essential features like site audits, keyword research, and competitor analysis. The Standard plan costs $179 per month and includes all the features of the Lite plan, along with additional features like rank tracking, content analysis, and historical data.
If you need more advanced features like advanced web monitoring, advanced keyword research, and access to Ahrefs’ API, you’ll need to opt for the advanced plan, which costs $399 per month. Finally, the Agency plan is designed for businesses with multiple clients or websites and costs $999 per month. This plan provides access to all the features of the advanced plan, along with additional features like white-label reporting, account management, and priority support.
Ahrefs is a powerful SEO tool that offers a variety of features to help website owners improve their online visibility. By utilizing Ahrefs’ features such as keyword research, backlink analysis, rank tracking, and site auditing, website owners can improve their website’s SEO and increase their organic search traffic.