The creation of valuable content for any business includes establishing and producing the content daily, weekly and monthly. Content marketing is a broad word for marketing strategies where you create meaningful content regularly for several channels. It will include websites, blogs, and videos based on both offline and online platforms.
We have been sharing multiple chapters in our Open Learner’s Guide to Content Marketing. If you went through the previous sections, then you know that it is the only marketing varietal which allows customization. Marketers create custom content for marketing strategies every day as per schedule.
Until now, we shared how content marketing can be advantageous to your company. How you can identify the audience and create your personalized content marketing plans.
The fifth chapter will explain everything about the content marketing calendar. You will learn how it can prioritize in creating valuable content. You will also know how to create a content marketing calendar for your company.
What is the Content Calendar? Why do you need it for marketing strategies?
A content calendar resembles a regular schedule which contains details of content topics and ideas. You will need them to create valuable content within preset time limits.
At first thought, it may seem that creating or planning a calendar is an easy task. Although, sticking to the same can be quite challenging for content marketers. Undoubtedly, it is a crucial tool, and we recommend that you use it. It will aid you in organizing your content marketing stratagems, and you must follow it regularly with perseverance and resolve.
Content calendars can help in saving your time as well as energy. Upon creating a schedule, you can organize everything when it is time to create meaningful content. It further helps in keeping track of daily content-related marketing activities, especially in those hectic workdays or months.
Above everything else, it helps in engaging the audience and visitors by omitting the issue of repetitiveness.
Then again, there are ‘x’ numbers of tools of content marketing currently available on the internet market. It can help you in creating your bespoke content calendar based on your working style and business.
Some examples are,
- SocialCast (now closed)
- Google Docs (considered the most useful without being complicated or expensive)
- HubSpot Editorial Calendar
- WordPress Editorial Calendar
How to create a content marketing calendar?
Framing a content calendar can be relatively straightforward as long as you know what interests your audience. You should also know the types of content that you’re thinking about creating.
You will follow these primary steps to create an excellent content calendar.
Conjure content ideas that match your business niche and persona
- What kind of questions did you have when you planned to start your business? Do you have the answers to those questions now?
- Does your brand have an online persona?
- What issues do your customers request you to address?
- Do those issues frequently arrive in your industry? If so, then are you a trustworthy source of information?
- Does your content reflect the persona of your business? If so then how?
If you require content marketing ideas then consider these:
- Case studies
- Success stories about products
- Real estate buying and selling guides, travel guides, and product how-to guides
- How-to videos or webinars with recipes or top tips, financial advice, fashion how-to, etc.
- Weekly or daily posts based on themes based on your content team management
- Stats, press releases, infographics related to business
- Informative articles on customer retention, marketing, customer acquisition, etc. based on your business persona
Create the calendar at least one to three months ahead
- Share newest information and events in a webinar, EBooks, interviews, Q&A sessions, conferences and product releases which you can schedule as soon as you ascertain a date.
- Schedule the content for emails as well as social media as early as possible.
Examine and Debate your content with your marketing personnel before adding to the calendar
- Is the content valuable apart from being engaging?
- Does the content resonate with your content marketing brand profile?
- Will your content be interesting enough to collect likes, shares, and comments on social media platforms even after the introducing of social media optimization? Would you think about sharing it yourself?
Watch out for latest news updates in your industry
- Don’t make the mistake of considering the calendar as your ultimate strategy. Keep an eye on content analytics and your progress. Alter your current policies or remove them entirely if they aren’t working.
- It is always worthwhile to follow the content calendar, but you can’t rely on it wholly. Make sure that you’re exploring current trends to take advantage of news, information, and stories. Adding new elements every week is imperative.
- Never take your eyes off your business competitors because online marketing is a shape-shifter. Things can change when you least expect it to. By watching your competitors, you will gain new ideas and strategies.
It is now safe to assume that you have an improved idea of the advantages that accompany content calendars. You also know what a schedule should include.
We wish you good luck with it, and we urge you to inform us about anything that you want to add.
How to Plan Your 2019 Small Business Content Marketing Calendar
Content Marketing – The Free Beginner’s Guide from Go Lead Digital
Looking to level-up your content game? The free Beginner’s Guide to Content Marketing from Go Lead Digital has you covered.
So here are some tips on creating the perfect content strategy. Set Out Your Mission, Goals, And KPIs. Know Your Audience. Plan Your Process. Start a Blog. Audit Your Existing Content. Do Keyword Research and Create Content. Decide on Your Lead Magnet. Promote Your Content.
Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention.
How do I get started in content marketing?
7 Steps to Start Your First Content-Marketing Campaign
Get a briefer.
Research your competitors.
Draw up an editorial calendar.
Set goals and keep them.
Treat your first posts as experiments.
Publish, syndicate and follow up.
Never stop improving.
How do you charge for content marketing?
How much does content research cost? Depending on the size and scope of your company’s goals, a complete site audit could cost anywhere between $5,000-$25,000. A complete marketing audit may include: Inventory of existing site content.
How long does content marketing take to work?
So exactly how long does it take for content marketing to work? While the actual amount of time will depend on your individual business and circumstances, for a small to medium-sized business, a strong content marketing strategy generally takes between six and nine months to yield real results.
What does content marketing include?
Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get somewhere else.
Why do I need content marketing?
Content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers. Not only are you working to build trust and relationships, but you are also encourage conversions by giving consumers the information they need to make an educated purchasing decision.
How do you charge for content writing?
Often the rate per word charge fluctuates by writer depending on what the writer is writing (article, book, and web content). Whatever you choose to charge, consider the time you spend creating the work. Remember, if you are an educated writer in your field, you should be able to realize anywhere from $30-$75 per hour.
What is b2b content marketing?
Primarily this practice targets companies and bulk buyers, while transactions that target individuals are recognized as B2C (business-to-customer). … B2B content marketing in simple terms is an art of developing and distributing curated, relevant and valuable content to attract companies and wholesale buyers.
In short, you need a strategy so you know how you want to help people in a way that no other company is currently doing. Download our content marketing guide
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Content Marketing 101: All You Need To Know To Grow Your Business
Free Content Marketing Editorial Calendar
A free content marketing editorial calendar that shows you how to increase leads and conversions with your blog and social media.
What is a content editorial calendar?
Content editorial calendar – the internet has dramatically increased the number of publishers who also need to organize content and ensure content is published at regular intervals. Editorial calendars are used to define and control the process of creating content, from idea through writing and publication.
What exactly is a content marketing calendar? A content marketing calendar is a tool to help you plan and execute your content marketing strategy in an efficient and timely manner. It is a calendar-based plan for your content that provides you a view of how your content will be laid out over a specified course of time.
How do I create a content calendar?
How to Build Your Content Calendar in 3 Easy Steps
Step 1: Start with Existing Content Assets. There’s a lot of focus on creating new content when we should really be focusing on creating more with less.
Step 2: Identify and Create Your Content Shows. …
Step 3: Plan, Schedule, Publish, Promote, Track and Tweak Your Content.
What is the purpose of a content calendar?
An editorial content calendar is meant to plan out specific marketing assets such as blog posts, videos, or infographics. Your content calendar makes sure that all marketing efforts have the same end goal in mind, so make sure it’s easily accessible for your whole team.
How do you create a content marketing strategy?
8 Steps to Create a Content Marketing Strategy to Grow Your Business
Set Your Mission and Your Goals.
Establish Your KPIs.
Know Your Audience.
Assess Your Current Position.
Figure Out the Best Content Channels.
Decide on Content Types.
Identify and Allocate Resources.
Create a Content Calendar.
What is a social media content calendar?
The purpose of a social media calendar is to provide a framework for sharing content that resonates with your audience and also sells your business. Before creating your calendar, plan content around specific campaigns and goals. First, determine the types of content that make sense for your business and audience.
Leading content marketers use an editorial calendar for the production process. Here are top core attributes of an effective content marketing calendar.
Simplify your content optimization process and reduce your stress with this guide to creating an effective content marketing editorial calendar.
What is a marketing content calendar?
A content marketing calendar is a tool to help you plan and execute your content marketing strategy in an efficient and timely manner. It is a calendar-based plan for your content that provides you a view of how your content will be laid out over a specified course of time.
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An SEO Driven Approach To Content Marketing: The Complete Guide
Top Benefits of Content Marketing & How It Can Grow Your Business
The benefits of content marketing is that it can drive conversions at low costs and you can receive 3.5 more traffic. Click to see all benefits!
Content Marketing Benefits, Challenges and Tips
Why is content marketing important?
Optimized content helps improve your SEO efforts.
The importance of content marketing becomes more clear when looking at the role that content plays in helping your business build and improve search engine optimization (SEO). SEO plays an important part in improving visibility for your business online.
What are the benefits of Internet marketing to customers?
What are the benefits of Internet Marketing to customers? Internet marketing provides businesses with several advantages however it has several benefits for customers which helps businesses to provide better customer service and also attracts more customers to shop online as it is more convenient and easier.
What are the benefits of content marketing?
Below are the Top Content Marketing Benefits:
Increases visibility of your brand.
Develops lasting relationships with your audience.
Improves brand awareness and recognition.
Creates loyalty and trust, with both your current customers and prospects.
Helps you to build authority and credibility.
Positions your business as an expert in your industry.
We all know content marketing drives traffic, but it has a few more surprising benefits that really help you build a business.
This article will discuss benefits of content marketing to reinforce the importance of investing into a content marketing strategy.
The main advantages of content marketing such as customer loyalty and increased web traffic, and the challenges such as skills and time resources.
Content marketing isn’t just a buzzword; it’s a necessity in today’s digital marketing landscape. Here are the top 10 benefits of content marketing.
Good content marketing increases web traffic, builds trust and loyalty, as well as a solid customer base. This blog covers top benefits of content marketing.
One of the best ways to do so is to influence how your target market perceives your company, and publishing quality content online is a great place to start.
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