Digital Marketing Strategies That Guarantee To Grow Your E-Commerce Website
If you have newly opened a shop for business or just thinking of expanding your e-commerce territory, the biggest ongoing challenges you will face is to find a solution, which will help in increasing the traffic for your online store. With your superior-quality, products and stellar customer experiences will be a good start, but if you want the customers to search for you, you will require a way to stand out in the eyes of the public in the competing businesses, trying to grab hold of their attention.
Listed below are collections of digital marketing strategies, which will help you attract and keep a customer base that is both engaged and loyal. This will help you get ahead of the competition, to be successful and gain recognition through the process of digital marketing.
1. Taking the information to your customers
It is rare for a customer to visit an online store every single day. When you have news to share about new product launches or some vacation special deals, do not feel shy to express it. Keeping your customers updated with the help of certain tools will help you send targeted campaigns, which are based on customer profiling, and order histories through your e-commerce platform.
2. Encouraging purchases
Do not let go of the opportunity in turning a website visitor into your customer. With the help of time pop-ups, you get to ask shoppers if they will sign up for your newsletter and reward so they get to stay updated and informed about your businesses’ online activities. Shoppers, who say yes, will be provided with a discount code, which they get to use on their first purchase.
3. Get to stay social every day
Just like search engines, algorithms are also used by many social media platforms. These curates their users feeds for, which you need to post regularly if you want the customers to see your content. However, it will be better to start small and choose one or two social platforms you can commit to. Do not be in a hurry to spread yourself thin at too many sites. The optimal processing frequency for some platforms needs to be:
- Facebook: 1 posts per day
- Instagram: 1 posts per day
- Twitter: 3 posts per day
- Pinterest: 3 posts per day
- LinkedIn: 1 post per day.
It may sound like a lot of work, but you need not do any writing at all. You need to share the love by sharing the contents from your fans and business partners. With the help of social media tools, you can tweak the frequency and scheduling of your posts until you reach the level of conversion and engagement that will make you happy and completely satisfied.
4. Promoting your social posts
The thought of paying to optimize your social media posts was long introduced with feed algorithms. It is one of the simple and cheap solutions through, which you get to increase your total reach. Nevertheless, you also need to adjust and choose the targeted audience wisely if you wish to convert these interactions to sales. When you already have a solid fan base, they will be your best audience to target first, because it fills their response with positivity and will share your content without hesitation.
5. Using images to capture the customer’s imagination
If you include photos on to your Facebook posts, and limiting your words into a catchy and a unique headline, will help you receive more attention from the audience. The effect of this strategy is significant, which will cause 53% more likes, 104% more comments, and 84% more clicks. Using images in the comment section will allow you to claim the more real estate and give you the opportunity to increase your visibility.
6. Go beyond static images
Approximately, 80% of consumers and social media users, will watch a video about a product, rather than read about it. Fulfill the requirement of your customers by producing short videos or just share video reviews of your existing customers. These videos need not to be Hollywood quality, as some well-known and popular videos are created with the help of an iPhone. This will also give you the chance to a live stream about your items and products on social media platforms like Twitter and Facebook.
7. Get to reward your loyal customers
Loyalty programs will deliver much more than just create an incentive for the customers to make another purchase. This will make your fellow customers feel more appreciated. Find a suitable tool that automatically produces points for any purchase, which can be redeemed in the form of credit towards future purchases, for example, Rewards programs. You can also join a national rewards platform like the well-known rewards central, which offers points and even vouchers to new and existing customers. This available for those customers who read about your products, answer surveys and visits your product website.
Show your customers the bigger picture
When there is a lot of digital marketing centered on your products and services, it carries an opportunity, which will help you provide useful and memorable services. Taking an example, if you sell products related to backpacks and luggage, you could encourage or even request your fellow customers to post and tag you in their vacation photos, where your products will gain publicity, or setting up a board on Pinterest where it will feature the travel accessories and the hottest new travel destinations.