Content marketing is the sole variety of marketing which helps marketers create customized strategies while incorporating variations. As we already mentioned in our Open Learner’s Guide to Content Marketing that content is an entirely result-oriented strategy. There are reasons why marketers say that Content is the rightful king of marketing.
Almost ninety percent of B2B marketers create custom content marketing. Among them, more than seventy-five percent plan to produce more content in the future. Then again, many marketers can’t seem to realize the importance of content marketing. They can’t understand how innovative content can set them aside from the rest and bring success to the business.
The latest digital technologies impact our traditional marketing funnel. Marketers are still figuring out to do to fit into the same. It is imperative for them to understand that the old marketing sales funnel morphed into a content marketing funnel. Many brands are still struggling to figure out this fact.
You can seek the most natural methods of supporting sales. You have to target each portion of the funnel with innovative and unique visual content. This optically perceivable stage-specific content will assist in qualifying, nurturing and converting leads to paying clients. The correct strategy of content marketing and its use will open up millions of opportunities before you.
Are you still facing trouble in understanding what this marketing funnel encompasses? Can’t you recognize the connection between content and traditional marketing funnel? Is it incomprehensible for you to comprehend how content marketing funnels work? What are the stages of content marketing? Are you unable to create your own marketing tactics based on your business? You’ll find the answers to all these questions here. Let’s pry out the solution to each problem for a better understanding of the matter.
What is Marketing Sales Funnel?
The other names of marketing sales funnel are Revenue Funnel of Sales Funnel. It consists of the following stages.
- Awareness
- Interest
- Decision
- Action
Brand awareness supplies to the top of the funnel through mediums like newspapers, television, word-of-mouth, radios, pamphlets, etc.
You let the audience move through the funnel with inciting their interest through awareness.
Once you gain their interest, they come across a decision and take action.
The conversion rates of funnels are low, which is why it earned the name of “leaky funnel.” The leak takes places in one of those four stages. Business owners and marketers ascertain where the hole is and get to work on putting a lid on it.
A significantly annoying problem with a traditional sales funnel is that it doesn’t know how to address modern customers. As a result, it can’t even make them buy.
On the other hand, when it comes to content marketing funnel, marketers and companies suffer from losses. They don’t know how to create content. They also have no idea about bringing companies and content marketing to work together as one.
Marketers come up with questions like:
- How often should I tweet in a day?
- How many blog posts should I create?
- Is it indispensable to write EBooks and white papers?
- Should I prefix my budget for spending on video creation?
What is Content Marketing Funnel?
The goal of content creation is to convert visitors to customers. Content marketing funnel encourages the same thing about changing leads to clients.
Marketers can gain innumerable potential customers through a step-by-step content flow, to pay for products and services.
There is a major flaw associated with a sales funnel, and that is leakage. It is true that leads can turn into potential customers, but the chances dwindle because of that outflow.
Due to the leakage, most will drop off as they move down the funnel towards the narrower neck.
Content marketing funnel introduced a variation to the real sales marketing funnel to overcome this outflow.
Its primary schedule is to ensure that the small number of leads which make their way through become paying customers.
There are three stages associated with content marketing funnel:
- Awareness – when a visitor stumbles upon your brand first
- Evaluation – when qualified leads decide to investigate your products and services for purposefulness
- Purchase – it is the stage which every business company wants to achieve desperately. It is when a prospect investigates the final bit of information required to become a buyer.
Then again, there is yet another stage which every business owner or marketer should strive to achieve. It is the fourth stage, and it is known as ‘Happy Customers.’
- Happy Customers – Business owners believe that sales or conversion is the final stage which is absolutely wrong.
Sales may appear to be the final goal, but long-lastingness and happy customer bonding is the foundation of companies.
So, the marketer must believe in this section of the funnel. The focus should be on Happy Customers than consideration and awareness. The conversion will be a direct one, especially for small businesses.
If you don’t agree then go through this:
You won’t have more than five percent chance of selling to customers even with all your marketing schemes and tactics.
However, if you have an existing happy customer base, then your chances of selling the same products and services exist. You have a success percentage which lies between sixty and seventy percent.
We realize that every business organization has to work hard to earn new customers. However, it is imperative for you to have a marketing strategy which targets new customers. The same approach should also aim to remarket the happy customers.
According to researchers, sixty-five percent or more of small business companies earn their revenue through existing clients. Regardless of your concepts, a minor five percent reduction in purchaser defection can enhance sales revenues by a hundred percent.
Therefore both marketers and business agencies should work to strategies to retain existing customers.
The picture of today is that a mere thirty-two percent of businesses are trying to retain customers. The others are yet to focus on that. One thing which always remains constant, however, is the competition.
What kind of Content reverberates with Content Marketing Funnel?
Now you must be wondering which content to release based on stage.
The answer is here, and you’ll find it to be quite straightforward. We are providing you with various examples of the content type which will suit a particular stage. Check them out!
Awareness
Evaluation
- Questionnaires
- E-mails
- Ratings and reviews
- Self-assessments
Purchase
- Blog posts (Guides and ‘how to’ instructions)
- Social media
- Whitepapers/EBooks
- Webinars
- Case studies
Happy Customers
- Special offers
- E-mails
- Surveys
- Contests and giveaways
- Blog posts
- Whitepapers/EBooks
- Social media
Final words
Now you have a roadmap with you which you can utilize to frame content marketing strategies based on the funnel. It is up to you to make the best use of it.
It is the stage when marketers need to understand the importance of content marketing for the success of the company.
In the next chapter, you will learn all about building advanced content marketing stratagems for your business.
The Open-To-All Learner’s Guide To Content Marketing:
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Chapter 1 – What is content marketing? Why is it essential to your business?
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Chapter 2 – What is the relationship between content marketing and marketing funnel?
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Chapter 3 – How to construct an advanced content marketing plan for your business?
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Chapter 4 – How to recognize the audience for content marketing strategies?
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Chapter 5 – How to craft a content marketing calendar based on your business?
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Chapter 6 – 20 free-of-cost content marketing tools which you must know about and utilize
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Chapter 7 – How to prepare immaculate calls-to-action for your content marketing strategies?
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Chapter 8 – How will you measure the ROI of content marketing?
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